Create Products in Stores > Products > Add:

   - Simple Products: Add simple products with descriptions, prices, and images.
   - Associate each product with the relevant store and categories/subcategories.

Create Variable Products in Stores > Products > Add:

   - Products with Variables: When adding a product, choose options in features to create variations.
   - Variations: Customize prices and other details for each product variation.
   - Add Custom Variables: Click on "Add Custom Variables" and fill in the necessary fields like Variation Name, Option Name, and Option Price.

Activation and Deactivation:
   - Toggles: Use toggles to activate or deactivate products, categories, and filters as needed.

Tips and Recommendations:
- Content Quality: Ensure that all descriptions, images, and product information are of high quality and accurate.
- Regular Updates: Keep the store and product information updated, especially regarding availability and prices.
- Monitoring: Regularly check sales and user feedback to adjust and improve the listings.

By following these steps, you will be well-equipped to create and manage content effectively for an online store, providing a rich and enjoyable experience for users.